Four-Page Advertising Insert

In the weeks leading up to the 2016 Election, Congressional Candidate Joan McCarthy Lasonde (IL 9th) needed to reach out to her district in a most cost-effective way. I produced this advertising insert that reached voters across the district. Journal and Topics printed the insert and put a copy in every weekly newspaper in its northwest suburban weeklies within the district. We then sent the extra copies (35,000 copies) and distributed it as an insert in the Chicago Tribune published the Friday before the election. The Tribune inserted this in all issues in the select city neighborhoods and northern suburbs the ninth district touches. It ran in the issue the day of the Cubs World Series parade.