Quarter |
Course |
Grade |
Fall
2005 |
A- |
|
Marketing Management |
|
|
Instructor: Mary Burns |
|
|
Class covered issues facing
marketers today. Focus on brand equity, customer-focused marketing, and
consistency of messaging |
|
|
Group Project: Marketing the
Chicago Blackhawks coming off a season-long lockout. |
|
|
Winter
2006 |
A |
|
Organizational Behavior: Managing
and Motivating in the Workplace |
|
|
Instructor: Anne Reilly, Ph.D. |
|
|
Class focused on how managers can
motivate employees, build a positive workplace culture, preside
over major changes in a company and balance work and life. |
|
|
Group Project: Succession Planning
in a Family Business. (This project led to the published work:
“Executive Succession in the Family Business: The O’Bannon
Exercise” ) |
|
|
A |
||
Managerial Statistics |
|
|
Instructor: Samuel Ramenofsky, Ph.D. |
|
|
Class covered various statistical
applications and their use of statistics in operations, marketing, and
finance. |
|
|
Spring
2006 |
A |
|
Financial Accounting for Business
Decisions |
|
|
Instructor: John Kostolansky, Ph.D. |
|
|
Class covered basics of accounting
from a manager's perspective. |
|
|
A |
||
Business Ethics |
|
|
Instructor: Alexei Marcoux, Ph.D. |
|
|
Class discussed ethical issues in
business. |
|
|
Summer
2006 |
A |
|
Integrated Marketing
Communications |
|
|
Instructor: Mary Burns |
|
|
Class demonstrated how to
effectively coordinate of advertising, sales promotion, personal selling,
public relations, and other marketing communications. |
|
|
Group Project: Hypothetical IMC
plan for The Gap stores. |
|
|
A- |
||
Foundations of Business Modeling |
|
|
Instructor: Francis Nourie, Ph.D. |
|
|
Class provided basis for
understanding how mathematical models can guide business decisions. |
|
|
Fall
2006 |
A |
|
Consumer Behavior |
|
|
Instructor: Linda Tuncay, Ph.D. |
|
|
Class explored how consumers make
purchasing decisions, and how marketers can develop and market products that
suit these consumers. |
|
|
Group Project: Business Plan for
full-service financial services firm aimed at 22-35 year-olds. |
|
|
A- |
||
Operations Management |
|
|
Instructor: Glenn Freeman |
|
|
Class provided framework for
understanding the science of operations. Focus on Theory of Constraints. |
|
|
Individual Project: Five
operational items that Mohawk Mfg. & Supply could improve operationally. |
|
|
MARK 469 |
A |
|
Independent Study: IMC in a
Changing Europe |
|
|
Instructor: Mary Burns |
|
|
After spending 10 days in London
and Paris as a guest of Medill's IMC program in September 2006, I worked with
Loyola professor Mary Burns to explore further the implications of the fall
of Communism, the rise of the EU, changing demographics and globalization on
Europe from a marketer's perspective. |
|
|
Winter
2007 |
A |
|
Financial Management |
|
|
Instructor: Nicholas Lash, Ph.D. |
|
|
Class covered basics of finance.
Focus on use of NPV and IRR in guiding business decisions. |
|
|
A |
||
Sales Force Management |
|
|
Instructor: Bobbie Thomas, Ph.D. |
|
|
Class explored issues facing
salesmen and their managers, including how to best motivate a sales force,
and how to build long-term and short-term gains. |
|
|
Group Project: We developed a
solution to a problem a small company's salesforce
faced in providing support to customers after the initial sale was made. |
|
|
Spring
2007 |
A |
|
Strategic Management |
|
|
Instructor: Jan Brinckmann, Ph.D. |
|
|
Discussion of methods to develop a
strategic plan. Strong emphasis on Michael Porter's five forces. Offered
suggestions to business leaders in the midst of major strategic challenges,
such as Tim Westergren (Pandora), and Craig Newmark (Craigslist). |
|
|
Group Project: Developed a
strategic plan to help Ubertap, a fledgling
beer-tap manufacturer, grow and meet the demand created by this growth. |
|
|
A |
||
The Family Business |
|
|
Instructor: Andrew Keyt |
|
|
Examination of issues
surrounding family-owned business, including family/business balance,
governance, non-family member management, and succession planning. |
|
|
Group Project: A look at the hisotry of Mohawk Mfg. & Supply Co., with
recommendations on how to best tackle governance and succession-planning
issues. |
|
|
Summer
2007 |
B+ |
|
Managerial Economics |
|
|
Instructor: David Mirza, Ph.D. |
|
|
Microeconomic theory and its
practical applications. |
|
|
A |
||
International Financial Management |
|
|
Instructor: Donald Schwartz |
|
|
Class focused on financial
considerations involved with international enterprises: country risk,
exchange rate risk, interest rate risk.
Emphasis on arbitrage opportunities, various hedging methods, and the
effect of international constraints affecting business strategies. |
|
|
Group Project: Analysis of
Kuwait's Dinar dropping its dollar peg. |
|
|
Fall
2007 |
A |
|
Strategy and Leadership |
|
|
Instructor: Michael Welch, J.D. |
|
|
"Capstone" Couse of MBA emphasized two points: the importance of all
considerations when developing a business strategy or new business plan; and
the importance of leadership (as opposed to simple management). |
|
|
Group Project: Startup business
plan to manufacture and distribute puree ready-to-eat meals to local
health-care facilities for patients who cannot easily chew or swallow solid
food. |
|
|
A |
||
Fraud Awareness and Compliance |
|
|
Instructor: Ellen Landgraf, Ph.D. |
|
|
Course reviewed Sarbanes-Oxley and
other accounting regulations. It also explored forensic accounting methods to
reveal irregularities and emphasized the importance of developing compliance
plans. |
|
|
Group Project: Write a
hypothetical compliance plan for a gaming corporation. |
|
|
Winter
2008 |
A |
|
Sales Promotion Strategy |
|
|
Instructor: Stephen Smith |
|
|
Course surveyed the use of sales
promotion to boost sales, build brand equity, and engage consumers with the
brand. |
|
|
Group Project: Hypothetical sales
promotion plan for ACE Hardware stores. Since such stores are independently
owned, a promotion must attract each individual franchisee, and also interest
customers. |
|
|
A- |
||
Advanced Financial Management |
|
|
Instructor: Ravi Ravichandran, Ph.D. |
|
|
Course focused on valuations of
business units, the use of Black-Scholes to price
options, bonds, and stocks, and valuations to make M&A decisions. |
|
|
Spring
2008 |
A |
|
Customer Relationship Marketing |
|
|
Instructor: Linda Tuncay, Ph.D. |
|
|
Class discussed growth of customer
relationship management over past 30 years, focusing on new and future
applications, and emphasizing the ethical considerations of CRM. This course also touched on how new
media such as "Web 2.0" and social media fits into CRM plans. |
|
|
Group Project: An analysis of how
a division of Illinois Tool Works (ITW Industrial Finishing) utilizes CRM and
recommendations on how both ITW and ITWIF can more effectively use customer
data. |
|
|
A |
||
Integrated Marketing
Communications Campaigns |
|
|
Instructor: Mary Ann McGrath,
Ph.D. |
|
|
This course is considered the
"capstone" for the IMC program. This class focused on the
development, execution and measurement of IMC campaigns. |
|
|
Group Project: Proposal for
year-long campaign for new Pitney Bowes product. Project was entered into the
Direct Marketing Educational Foundation competition. |
|
|
Summer
2008 |
A- |
|
Advanced Topics in Management:
Silo Busting |
|
|
Instructor: Ronald Daly |
|
|
This course explored how companies
often work in "silos," and reviewed examples of inter-departmental
squabbles impeding businesses success.
This course also emphasized the use of mediation in solving
intra-company conflict. |
|
|
A- |
||
Investment Management |
|
|
Instructor: Thomas Marthaler, CFA |
|
|
This course developed an
understanding of various ways to build a portfolio in which the return is
sufficient for the amount of risk involved. |
|
|
Fall
2008 |
A |
|
Survey Methods in Marketing |
|
|
Instuctor: Margaret Mueller |
|
|
This course focused on the fundamentals of both qualitative and quantatative survey methods and their appropriate uses in marketing. | ||
A- |
||
Entrepreneurship |
|
|
Instructor: Jan Brinckmann, Ph.D. |
|
|
Winter
2009 |
A |
|
Principles of Internet Marketing |
|
|
Instructor: Eve Geroulis |
|