Quarter

Course

Grade

Fall 2005

MARK 460

A-

Marketing Management

 

Instructor: Mary Burns

 

Class covered issues facing marketers today. Focus on brand equity, customer-focused marketing, and consistency of messaging

 

Group Project: Marketing the Chicago Blackhawks coming off a season-long lockout.

 

Winter 2006

MGMT 470

A

Organizational Behavior: Managing and Motivating in the Workplace

 

Instructor: Anne Reilly, Ph.D.

 

Class focused on how managers can motivate employees, build a positive workplace culture, preside over major changes in a company and balance work and life.

 

Group Project: Succession Planning in a Family Business. (This project led to the published work: “Executive Succession in the Family Business: The O’Bannon Exercise” )

 

ISOM 491

A

Managerial Statistics

 

Instructor: Samuel Ramenofsky, Ph.D.

 

Class covered various statistical applications and their use of statistics in operations, marketing, and finance.

 

Spring 2006

ACCT 400

A

Financial Accounting for Business Decisions

 

Instructor: John Kostolansky, Ph.D.

 

Class covered basics of accounting from a manager's perspective.

 

MGMT 441

A

Business Ethics

 

Instructor: Alexei Marcoux, Ph.D.

 

Class discussed ethical issues in business.

 

Summer 2006

MARK 464

A

Integrated Marketing Communications

 

Instructor: Mary Burns

 

Class demonstrated how to effectively coordinate of advertising, sales promotion, personal selling, public relations, and other marketing communications.

 

Group Project: Hypothetical IMC plan for The Gap stores.

 

ISOM 490

A-

Foundations of Business Modeling

 

Instructor: Francis Nourie, Ph.D.

 

Class provided basis for understanding how mathematical models can guide business decisions.

 

Fall 2006

MARK 467

A

Consumer Behavior

 

Instructor: Linda Tuncay, Ph.D.

 

Class explored how consumers make purchasing decisions, and how marketers can develop and market products that suit these consumers.

 

Group Project: Business Plan for full-service financial services firm aimed at 22-35 year-olds.

 

ISOM 480

A-

Operations Management

 

Instructor: Glenn Freeman

 

Class provided framework for understanding the science of operations. Focus on Theory of Constraints.

 

Individual Project: Five operational items that Mohawk Mfg. & Supply could improve operationally.

 

MARK 469

A

Independent Study: IMC in a Changing Europe

 

Instructor: Mary Burns

 

After spending 10 days in London and Paris as a guest of Medill's IMC program in September 2006, I worked with Loyola professor Mary Burns to explore further the implications of the fall of Communism, the rise of the EU, changing demographics and globalization on Europe from a marketer's perspective.

 

Winter 2007

FINC 450

A

Financial Management

 

Instructor: Nicholas Lash, Ph.D.

 

Class covered basics of finance. Focus on use of NPV and IRR in guiding business decisions.

 

MARK 463

A

Sales Force Management

 

Instructor: Bobbie Thomas, Ph.D.

 

Class explored issues facing salesmen and their managers, including how to best motivate a sales force, and how to build long-term and short-term gains.

 

Group Project: We developed a solution to a problem a small company's salesforce faced in providing support to customers after the initial sale was made.

 

Spring 2007

MGMT 474

A

Strategic Management

 

Instructor: Jan Brinckmann, Ph.D.

 

Discussion of methods to develop a strategic plan. Strong emphasis on Michael Porter's five forces. Offered suggestions to business leaders in the midst of major strategic challenges, such as Tim Westergren (Pandora), and Craig Newmark (Craigslist).

 

Group Project: Developed a strategic plan to help Ubertap, a fledgling beer-tap manufacturer, grow and meet the demand created by this growth.

 

MGMT 477

A

The Family Business

 

Instructor: Andrew Keyt

 

Examination of issues surrounding family-owned business, including family/business balance, governance, non-family member management, and succession planning.

 

Group Project: A look at the hisotry of Mohawk Mfg. & Supply Co., with recommendations on how to best tackle governance and succession-planning issues.

 

Summer 2007

ECON 420

B+

Managerial Economics

 

Instructor: David Mirza, Ph.D.

 

Microeconomic theory and its practical applications.

 

FINC 455

A

International Financial Management

 

Instructor: Donald Schwartz

 

Class focused on financial considerations involved with international enterprises: country risk, exchange rate risk, interest rate risk.  Emphasis on arbitrage opportunities, various hedging methods, and the effect of international constraints affecting business strategies.

 

Group Project: Analysis of Kuwait's Dinar dropping its dollar peg.

 

Fall 2007

MGMT 430

A

Strategy and Leadership

 

Instructor: Michael Welch, J.D.

 

"Capstone" Couse of MBA emphasized two points: the importance of all considerations when developing a business strategy or new business plan; and the importance of leadership (as opposed to simple management).

 

Group Project: Startup business plan to manufacture and distribute puree ready-to-eat meals to local health-care facilities for patients who cannot easily chew or swallow solid food.

 

ACCT 407

A

Fraud Awareness and Compliance

 

Instructor: Ellen Landgraf, Ph.D.

 

Course reviewed Sarbanes-Oxley and other accounting regulations. It also explored forensic accounting methods to reveal irregularities and emphasized the importance of developing compliance plans.

 

Group Project: Write a hypothetical compliance plan for a gaming corporation.

 

Winter 2008

MARK563

A

Sales Promotion Strategy

 

Instructor: Stephen Smith

 

Course surveyed the use of sales promotion to boost sales, build brand equity, and engage consumers with the brand.

 

Group Project: Hypothetical sales promotion plan for ACE Hardware stores. Since such stores are independently owned, a promotion must attract each individual franchisee, and also interest customers.

 

FINC 453

A-

Advanced Financial Management

 

Instructor: Ravi Ravichandran, Ph.D.

 

Course focused on valuations of business units, the use of Black-Scholes to price options, bonds, and stocks, and valuations to make M&A decisions.

 

Spring 2008

MARK 567

A

Customer Relationship Marketing

 

Instructor: Linda Tuncay, Ph.D.

 

Class discussed growth of customer relationship management over past 30 years, focusing on new and future applications, and emphasizing the ethical considerations of CRM.  This course also touched on how new media such as "Web 2.0" and social media fits into CRM plans.

 

Group Project: An analysis of how a division of Illinois Tool Works (ITW Industrial Finishing) utilizes CRM and recommendations on how both ITW and ITWIF can more effectively use customer data.

 

MARK 664

A

Integrated Marketing Communications Campaigns

 

Instructor: Mary Ann McGrath, Ph.D.

 

This course is considered the "capstone" for the IMC program. This class focused on the development, execution and measurement of IMC campaigns.

 

Group Project: Proposal for year-long campaign for new Pitney Bowes product. Project was entered into the Direct Marketing Educational Foundation competition.

 

Summer 2008

MGMT 476

A-

Advanced Topics in Management: Silo Busting

 

Instructor: Ronald Daly

 

This course explored how companies often work in "silos," and reviewed examples of inter-departmental squabbles impeding businesses success.  This course also emphasized the use of mediation in solving intra-company conflict.

 

FINC 452

A-

Investment Management

 

Instructor: Thomas Marthaler, CFA

 

This course developed an understanding of various ways to build a portfolio in which the return is sufficient for the amount of risk involved.

 

Fall 2008

MARK 461

 A

Survey Methods in Marketing

 

Instuctor: Margaret Mueller

 

This course focused on the fundamentals of both qualitative and quantatative survey methods and their appropriate uses in marketing.

MGMT 481

A-

Entrepreneurship

 

Instructor: Jan Brinckmann, Ph.D.

 

Winter 2009

MARK 468

A

Principles of Internet Marketing

 

Instructor: Eve Geroulis